CULTURE
CREATIVITY
fatherhood meets culture
The Hip Pops is more than a nickname.
It’s a movement where fatherhood meets culture, community meets creativity, and showing up for your people is the real flex.
I earned the name by being that dad who pulled up to school drop-off in fresh kicks, bumping classic hip hop, cheering from the sidelines, running toy drives, giving game, giving love, and always giving back. I didn’t wait for a stage.
I built one right here in Torrance, CA.
What I do personally is what I do publicly.
I create space where people feel seen.
I tell stories rooted in us.
I build community through connection, laughter, and real talk.
The Hip Pop is for parents raising the next generation with heart, for creatives making something out of nothing, and for people who have lived, lost, learned, loved, and are still standing.
Welcome to the movement. Welcome to the family. Welcome to The Hip Pop.
Welcome to the Movement
·
Welcome to the Movement
·
Welcome to the Movement
·
Welcome to the Movement · Welcome to the Movement · Welcome to the Movement ·
Press
-
![Story & Lesson Highlights with Brandyn Hernandez of Torrance, CA]()
Voyage LA - 11.2025
Brandyn Hernandez shared their story and experiences with us recently and you can find our conversation below.
-
![Voyage LA - 12.2021]()
Voyage LA - 12.2021
Pops Purpose is the pillar in the community to connect the people with the resources.
-
![Shoutout LA]()
Shoutout LA - 07.2020
CEO & Founder of The Hip Pops
-
![Dads of Steele]()
Dads of Steele
A hip dad that lives in honesty, is vulnerable, never compromises his cool, and is comfortable being himself.
-
![]()
Voyage LA - OCT 2019
Meet Brandyn Hernandez of The Hip Pops in El Segundo
7 POPS COMMANDMENTS
5
Family First (Always)
1
Everything starts at home, and The Hip Pop believes that being present, loving, and accountable is the foundation for showing up for your people, your kids, your community, and yourself.
6
Culture with Purpose
2
We move with intention, knowing that whether it’s sneakers, music, fashion, or storytelling, culture here isn’t an aesthetic but history, identity, memory, and pride, and we honor where we come from and who we are becoming.
Creativity is Legacy
Our stories, art, and voice are how we live forever, and The Hip Pop encourages real self-expression and storytelling rooted in life, because we don’t copy culture, we contribute to it.
7
Community is the Flex
3
The dopest thing you can do is lift others up by supporting local, sharing knowledge, and building tables instead of just seats, because when we win, we win together.
Lead with Love
4
Real strength is compassion, emotional intelligence, and empathy, and we speak from the heart, listen with intention, and care deeply even when the world tells us not to.
Stay Authentic
No code-switching for comfort and no watering down to fit in, because The Hip Pop is about showing up as we are, sneakers creased, heart open, stories honest, and staying real, relatable, and rooted.
Joy is Revolutionary
Laugh loud, dance often, be silly with your kids, because joy is healing, joy is culture, joy is resistance, and we celebrate life even when it’s hard.